Tag: consumer behaviour

Positioning The Battle for Your Mind By Al Ries and Jack Trout Positioning, the acclaimed marketing classic by Al Ries and Jack Trout, has been named the best marketing book of all time by Advertising Age. This book is a must-read for anyone in marketing, as it covers a wide range of topics related to branding products and services and placing them in the marketplace and the minds of consumers. This is a classic marketing book that explores the concept of positioning, and how it can be used to create a successful brand. The book argues that in order for a brand to succeed, it must create a unique image and perception in the minds of its target…