Tag: research

Comparing Research & Investment Selection Methodology   Researching and selecting securities and financial assets to invest in can be a daunting task, even for experienced investors.  With so many options and variables to consider, it can be overwhelming to choose where to allocate your investable funds. One of the most critical factors in investment success is selecting the right financial assets to invest in. There are several ways to research and select financial assets to invest in, and each method has its own set of advantages and disadvantages. In this article, we will explore some of the most popular ways to research and select financial assets, so you can make an informed decision about the best approach for…

Ogilvy on Advertising By David Ogilvy What would a list like this be without a nod to one of the most well-known Mad Men of our time? Ogilvy on Advertising by David Ogilvy is a must-read for any marketer looking to understand the art and science of advertising. The book covers everything from the fundamentals of advertising to the complexities of creative execution. Ogilvy’s approach to advertising is based on the idea that advertising should be focused on selling products, rather than winning creative awards. David Ogilvy had a passion for advertising. He believed that it was a noble pursuit and a profession that should be taken seriously. This book is an example of how to think like…