Tag: testing

Ogilvy on Advertising By David Ogilvy What would a list like this be without a nod to one of the most well-known Mad Men of our time? Ogilvy on Advertising by David Ogilvy is a must-read for any marketer looking to understand the art and science of advertising. The book covers everything from the fundamentals of advertising to the complexities of creative execution. Ogilvy’s approach to advertising is based on the idea that advertising should be focused on selling products, rather than winning creative awards. David Ogilvy had a passion for advertising. He believed that it was a noble pursuit and a profession that should be taken seriously. This book is an example of how to think like…