Category: Marketing

Positioning
October 1, 2019 By PJR 0

#1 Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Positioning The Battle for Your Mind By Al Ries and Jack Trout Positioning, the acclaimed marketing classic by Al Ries and Jack Trout, has been named the best marketing book of all time by Advertising Age. This book is a must-read for anyone in marketing, as it covers a wide range of topics related to branding products and services and placing them in the marketplace and the minds of consumers. This is a classic marketing book that explores the concept of positioning, and how it can be used to create a successful brand. The book argues that in order for a brand to succeed, it must create a unique image and perception in the minds of its target…

Ogilvy On Advertising
September 3, 2019 By PJR 0

#2 Ogilvy on Advertising by David Ogilvy

Ogilvy on Advertising By David Ogilvy What would a list like this be without a nod to one of the most well-known Mad Men of our time? Ogilvy on Advertising by David Ogilvy is a must-read for any marketer looking to understand the art and science of advertising. The book covers everything from the fundamentals of advertising to the complexities of creative execution. Ogilvy’s approach to advertising is based on the idea that advertising should be focused on selling products, rather than winning creative awards. David Ogilvy had a passion for advertising. He believed that it was a noble pursuit and a profession that should be taken seriously. This book is an example of how to think like…